OK. So today's little task uses the responses to questions of a number of shoppers at Broadmead and the Mall.
1. Why do some people like out of town shopping centres but others don't ? (4)
2. Where would YOU prefer to shop and why ? (3)
3. Imagine you had the job of persuading customers to come back to Broadmead. Your target audience will be the customers you identified in question 1.
Make a list of the main difficulties you need to overcome to get these customers back, and suggest some changes that could be made in the Broadmead area (8)
Take a look at the pictures HERE to get a feeling for what is ACTUALLY being done in Broadmead to help bring people back.
What the pre-release materials don't mention is that there is already a major redevelopment of Bristol's CBD going on.
It's called CABOT CIRCUS, and the pictures above shows some of the changes in the area. Flickr once again has some great images of these developments.
Some WEBCAM views here (it was a bit misty in Bristol when I looked...) - POST A COMMENT to let me know what the weather was like when you had a look...