This is one that you should definitely mention in your coursework !
Peterborough is trialling personal transport plans.
This BBC article, which you need to read suggests that:
A nationwide brigade of personal transport advisers who call at the homes of drivers thinking of switching to greener forms of travel could help break Britain's dependency on the car.
In Peterborough £750,000 has been spent on giving 20,000 people personal advice to help them use public transport or cycle.
Check the TRANSPORT OFFICE website for more details in this area.
Tom Symonds is the BBCs Transport Correspondent so a search on his name on the BBC site brings up loads of articles which could be relevant. A useful search tip there...